What We Do
Spotlight West is a global communications and strategy firm that helps organizations and leaders define their narrative, strengthen reputation, and accelerate growth. We combine strategic insight, cultural fluency, and creative execution to deliver results that move markets and shape perception.
Strategy
We develop communications and business strategies that shape perception, strengthen reputation, and deliver measurable results. Our expertise in brand positioning, media relations, executive visibility, and corporate reputation ensures that your organization’s purpose, narrative, and performance are fully aligned.
Communications
& Business Strategies
We position brands and companies into the spotlight by building awareness, generating innovative campaigns, and developing communications strategies specific to the client’s needs.
Brand Messaging & Positioning
We strengthen the client’s identity and image, enhancing the reputation and public perception of the brand.
Media & Public Relations
We ensure that your story is heard — shared by traditional and digital media platforms dynamically. We identify relevant outlets, tap into our close relationships within the industry, and rely on our public relations experience.
Event Management
We organize and execute a variety of events, creating an atmosphere to bring people together and foster connections — all under perfectly tailored settings to showcase the featured brand.
Market Entry & Expansion Support
From North America to Asia and Europe, we advise clients on how to successfully enter and grow in new markets through strategic planning and culturally fluent communications.
Influencers, Key Opinion Leaders (KOL) & Brand Ambassadors
We utilize our extensive network of key influencers, KOL, brand ambassadors, and collaborative partners to best advance the client’s message and objectives.
Personal Branding & Thought Leadership
Whether you're an executive, entrepreneur, professional or rising voice in your field, we help you build a compelling personal brand that aligns with your goals and values. From thought leadership content to media features, panels, and speaking opportunities, we craft strategies that elevate your profile, amplify your voice, and position you as a leader in your field.
Culture
We bring deep cross-cultural insight and market fluency to help you connect authentically with diverse audiences. With teams across key markets, we guide brands in navigating local nuances, building trust, and communicating with cultural intelligence across languages, markets, and platforms.
Intercultural Marketing
We approach the audience with cultural sensitivity and understanding in order to truly engage with them through appropriate and impactful messaging.
Culture Consultation
We help navigate the intricacies of the cultural communities, leveraging our strong connections within these networks.
WeChat 微信, Little Red Book 小红书, and Weibo 微博
We reach the extended Chinese online community by launching and managing WeChat, Little Red Book and Weibo accounts — three social media platforms crucial to communicating with the desired demographic.
Community Events
We get the client seen and heard, initiating opportunities to reach people who have not yet been immersed with the brand.
Translation and Localization
Our multilingual team supports translation and localization in Mandarin, Cantonese, Korean, Japanese, Punjabi and additional languages upon request, tailored to your campaign or market needs.
Content
We craft stories that captivate audiences and build credibility. From integrated content strategy and influencer partnerships to social storytelling and creative production, we ensure every touchpoint reinforces your brand’s identity and impact.
Social Media Strategy
& Management
We design a comprehensive social media strategy, create content and manage the accounts to magnify the brand’s digital presence and encourage online engagement.
Content Creation
We write for print and online — including press releases, speeches, newsletters, brochures, website material, and any other relevant copy.
Key Messaging
We tell brand stories with consistency and clarity, making sure the focus points are tailored and improved.
Media Buy/Creatives
We provide additional communication counsel and services that covers advertising, media training, photography, videography, graphics and web design.