Our Expertise

We help organizations and leaders define their narrative, strengthen reputation, and accelerate growth. We combine strategic insight, cultural fluency, and creative execution to deliver results that move markets and shape perception.

•••

 

STRATEGY

Communications & Business Strategies
We develop communications and business strategies that shape perception, strengthen reputation, and drive measurable impact. Our expertise spans organizational positioning, media relations, corporate reputation, and executive visibility.

Brand Messaging & Positioning
Your narrative is one of your most powerful assets. We help you articulate it with precision — creating messaging that resonates internally, externally, and across every touchpoint.

Media & Public Relations
We ensure your story is told with credibility and influence — across traditional, digital, and global media. Through strong industry relationships and strategic placement, we build visibility that supports organizational goals and long-term trust.

Personal Branding & Thought Leadership
Whether you're an executive, entrepreneur, professional or rising voice in your field, we help you build a compelling personal brand that aligns with your goals and values. From thought leadership content to media features, panels, and speaking opportunities, we craft strategies that elevate your profile, amplify your voice, and position you as a leader in your field.

Market Entry & Expansion Support
From North America to Asia and Europe, we advise clients on how to successfully enter and grow in new markets through strategic planning and culturally fluent communications.

Influencers, Key Opinion Leaders (KOL) & Brand Ambassadors
We utilize our extensive network of key influencers, KOL, brand ambassadors, and collaborative partners to best advance the client’s message and objectives.

Event Management 
Events can strengthen relationships and reinforce identity. We design experiences that feel thoughtful and strategic — supporting your communication goals while creating moments that resonate.


CUlture

Cross-Cultural Marketing 
We approach the audience with cultural sensitivity and understanding in order to truly engage with them through appropriate and impactful messaging.

WeChat 微信, Little Red Book 小红书 and Weibo 微博 
We reach the extended Chinese online community by launching and managing WeChat, Little Red Book and Weibo accounts — three social media platforms crucial to communicating with the desired demographic.

Culture Consultation 
We provide insight into cultural dynamics, audience expectations, and community sensitivities — enabling stronger relationships and informed decision-making.

Community Events
We support organizations in showing up meaningfully within communities, strengthening visibility and trust through thoughtful engagement.

Translation and Localization
Our multilingual team refines and adapts communications across languages, ensuring accuracy, nuance, and cultural relevance.


CONTENT

Social Media Strategy & Management 
We develop strategic social media plans, create compelling content, and maintain a consistent digital voice that reflects your organization’s identity and priorities.

Content Creation 
We produce high-quality written and visual content — from thought leadership and speeches to newsletters, web copy, and storytelling assets.

Key Messaging
We help define the core messages that anchor your communications, ensuring clarity, consistency, and alignment across platforms.

Media Buy/Creatives
We provide additional communication counsel and services that covers advertising, media training, photography, videography, graphics and web design.