We specialize in intercultural PR and communications, equipped with the knowledge and expertise to help your brand shine in a competitive marketplace.
We understand the importance of connecting with diverse cultures and the unique nuances of different audiences. At Spotlight West, we leverage our global network and experience to develop tailored business strategies and campaigns. We recognize that merely translating content into different languages is no longer adequate to capture the attention of a diverse audience. Our team can help you navigate the complex world of intercultural communications, create powerful narratives, and achieve success in diverse markets.
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what we do
Campaigns
Communications & Business Strategies
We position brands and companies into the spotlight by building awareness, generating innovative campaigns, and developing communications strategies specific to the client’s needs.
Brand Messaging & Positioning
We strengthen the client’s identity and image, enhancing the reputation and public perception of the brand.
Media & Public Relations
We ensure that your story is heard — shared by traditional and digital media platforms dynamically. We identify relevant outlets, tap into our close relationships within the industry, and rely on our public relations experience.
Influencers, Key Opinion Leaders (KOL) & Brand Ambassadors
We utilize our extensive network of key influencers, KOL, brand ambassadors, and collaborative partners to best advance the client’s message and objectives.
Event Management
We organize and execute a variety of events, creating an atmosphere to bring people together and foster connections — all under perfectly tailored settings to showcase the featured brand.
CUlture
Intercultural Marketing
We approach the audience with cultural sensitivity and understanding in order to truly engage with them through appropriate and impactful messaging.
WeChat 微信, Little Red Book 小红书 and Weibo 微博
We reach the extended Chinese online community by launching and managing the client's WeChat, Little Red Book and Weibo accounts — three social media platforms crucial to communicating with the desired demographic.
Culture Consultation
We help navigate the intricacies of the Chinese communities, leveraging our strong connections within these networks.
Community Events
We get the client seen and heard, initiating opportunities to reach people who have not yet been immersed with the brand.
Translations
We translate copy from English to Chinese, and vice versa, assuring proper phrasing and tone.
CONTENT
Social Media
We design a comprehensive social media strategy, create content and manage the accounts to magnify the brand’s digital presence and encourage online engagement.
Content Creation
We write for print and online — including press releases, speeches, newsletters, brochures, website material, and any other relevant copy.
Key Messaging
We tell brand stories with consistency and clarity, making sure the focus points are tailored and improved.
Media Buy/Creatives
We provide additional communication counsel and services that covers advertising, media training, photography, videography, graphics and web design.