We are your partners in the global marketplace.

Spotlight West is a global PR, marketing and communications agency specializing in cross-cultural strategy and communications. We help brands connect meaningfully with diverse audiences and navigate complex markets with creativity and measurable results.

At Spotlight West, we bridge business strategy with cultural intelligence. Our work empowers clients to thrive in multicultural environments through tailored solutions in public relations, brand positioning, social media, and integrated campaigns.

With deep experience across industries—including consumer goods, technology, hospitality, financial services, luxury and lifestyle, food and beverage, healthcare, and government—we bring insight, nuance, and a global mindset to every engagement.

By understanding the cultural context behind every message, we help brands build authentic relationships with the audiences that matter. Whether you're launching in a new region, building your company, or shaping industry conversations, we tailor our approach to align with your goals and drive lasting impact.

Headquartered in Vancouver, with team members in Toronto, Los Angeles, Beijing, and Australia, Spotlight West supports clients across 15+ global cities — from New York to London, Shanghai to Hong KongWe deliver strategic solutions grounded in local expertise and global perspective.

Discover our full range of services here