Our strength comes from a globally based team located in Vancouver, Toronto, Los Angeles, Beijing, and Australia. This international footprint allows us to scale efficiently, tap into regional insights, and deliver exceptional service across time zones and industries.
Whether developing cross-border strategies, launching brands in new markets, or driving culturally relevant engagement, we bring on-the-ground expertise and a unified commitment to excellence.
We are your partners
in the global marketplace
Spotlight West is a global PR, marketing and communications agency specializing in cross-cultural strategy and communications. We help brands connect meaningfully with diverse audiences and navigate complex markets with creativity and measurable results.
At Spotlight West, we bridge business strategy with cultural intelligence.
Our work empowers clients to thrive in multicultural environments through tailored solutions in public relations, brand positioning, social media, and integrated campaigns.
With deep experience across industries—including consumer goods, technology, hospitality, financial services, luxury and lifestyle, food and beverage, healthcare, and government we bring insight, nuance, and a global mindset to every engagement.
By understanding the cultural context behind every message, we help brands build authentic relationships with the audiences that matter. Whether you're launching in a new region, building your company, or shaping industry conversations, we tailor our approach to align with your goals and drive lasting impact.
Headquartered in Vancouver, with team members in Toronto, Los Angeles, Beijing, and Australia, Spotlight West supports clients across 15+ global cities — from New York to London, Shanghai to Hong Kong. We deliver strategic solutions grounded in local expertise and global perspective.
